seconding @victoria, homestuck is a fascinating case study in so many different ways but especially this. bonus points if you include how its whacky multimedia format is simultaneously the most intriguing part of homestuck but also the most volatile and difficult to maintain part of homestuck, given just how easily it can collapse when UNNAMED TERRIBLE COMPANY decides that flash isnt worth maintaining anymore or UNNAMED RIGHTS HOLDER cant keep its own damn website functional long enough for people to read it.
Life is short. Become a brand risk.