Homestuck's reputation has already been metaphorically stamped on, dragged through the mud, tarred and feathered, and strapped into roller-skates while expected to juggle flaming torches with next to no practice. There's not much they can do to "ruin its reputation" other than just make people say "oh my god homestuck fans are annoying" (WHICH ISN'T ANY SORT OF NEW THING!!!)

It's almost cyclical in getting new blood so to speak into the fandom for big parts of it, and it's HEALTHY to have new blood come into a fandom rather than let it dwindle and fade further into obscurity. (LARGE UPDATES IN THE PAST, HIVESWAP, AND EVEN UNDERTALE AND DELTARUNE HAVE ALREADY CAUSED IN THEIR OWN RIGHTS A FAIR BIT OF NEW BLOOD COMING INTO THE FANDOM THROUGHOUT THE YEARS!!!)