What is the alternative to Gio presenting the information he did publicly? His arguments against the HICU, etc. aren't legal, they're ethical. He can't exactly present this stuff to any kind of whistle blowing agency, or regulatory body. Even assuming the most innocent of intent on Gio's behalf, its obviously in his interests to make this public, because the whole point is to draw attention to behaviour which he considers unethical.

There's nothing wrong with a consumer boycott in concept, so I don't understand this angle of "Gio should never have made this public", as if its beef they could have squashed in Twitter DMs. If you think Gio is wrong, that Hussie isn't acting unethically, or that Gio's evidence is grossly misleading that's fine, but provoking some kind of mass outrage isn't an ontological misdemeanour in and of itself. If, hypothetically, Gio is right about even most of his claims, I'd say the fan reaction is pretty justified.