Some people hate anything that is challenging, lengthy, or different. And even for people who have higher standards, knowing whether something you're reading is 'worth the effort' of understanding its concepts can be its own battle. Homestuck doesn't do much to establish itself in the eyes of a neophyte reader as being Relevant and Interesting for a good long while.

It's the age of distraction and media saturation. So we just have to tell the new Homestuck fans to enjoy the ride and trust that it'll all make sense and be worth it for an attentive reader.