you have to think of some nice words that have a "title essence" to them. typically they could be used to describe the work as a whole. the name of a character is one route. sometimes a name can be used to solidify ideas and themes about the work... but also to kind of act as a self-fulfilling prophecy. a big piece of advice i would recommend to anyone trying to make a story - try to look at it outside yourself. if you weren't you, would the title pique your interest?
the works i've named, when i've named them, and why:
COUCH SEARCH - an unfinished story, but about a girl trying to buy a couch. the couch is placed as "last thing your apartment really needs before you feel you can really call it a home", with the home being the thing that makes her a "real adult".
FAILURE TO LAUNCH - about a girl who is struggling to grow up and figuring out what that means. also, she's got the poster for the mcconaughey movie up on her wall. i named it before i really got into the meat of writing it, so the title influenced the direction it was going in.
SICKIE - it's a about a girl who is physically ill, and also going a little insane. i think i named it before making it, because i liked the word. and so it influenced the short.
REAL FISH - it's a story about becoming "real". the title came early on. a little crude!
FLIPPY ZIPPER - about a girl struggling to grow up and figuring out what that means (are you seeing a pattern here??) i knew monsters would come out of the girl's head, kind of like flcl. so i was trying to find a title that was similarly fun to say... and ended up on flippy zipper. zippers, then, became a part of the main plot! monsters come out of a zipper on the girl's head!